A petri dish holding a blue-green biomaterial sample, photographed from above.

Independent design studioOakland, California

Coordinates37.831569° N / 122.263828° W

Design × Material Science

When design meets science,
it’s a beautiful thing.

An independent design studio bridging material science and product craft.

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01 — What for

what for is a design studio that bridges material science and product craft. We believe in mindful creation where products earn their place for people and the planet.

02 — Selected work

Some select projects…

04 projects

01

Biomaterials / Records

Project 01

Algae Plastic Records

Records are back, but vinyl as a material is one of the worst plastics for the planet. Surging demand has created a manufacturing bottleneck that conventional supply chains can't solve.

Algae-based polyurethanes from Checkerspot Inc. replace petroleum with algae oil, using an entirely different supply chain than conventional plastics. We identified records as a standout application for this material — charismatic enough to prove what algae plastic can do. We developed the manufacturing process, produced dozens of playable records with up to 75% bio-based content, and delivered them to partners including some of the biggest names in music.

02

Optics / Safety

Project 02

Laser Protective Eyewear

As cheap, powerful handheld lasers proliferate, pilots face growing risk from "laser dazzle" during takeoff and landing. Cambium Biomaterials asked what for to turn their laser-blocking lens technology into protective eyewear for aviation using frames made from domestically sourced biomaterials.

We took the project from proof-of-concept prototypes through validation and even designed production-ready tooling, delivering a frame that's both functional and manufacturable in the U.S. We partnered with MTRL Objects for industrial design and tapped our network for additional support with fabrication, prototyping and engineering.

03

Materials / Education

Project 03

Checkerspot Pollinator Kit

Beyond identifying individual applications, we proposed making this biomaterial genuinely accessible to designers, product developers, and DIY creators. The result: an award-winning material kit that gets more creatives working with algae-based polyurethane and creates a channel for bottom-up innovation.

Everything about this kit is thoughtfully considered to make it as simple and approachable as possible to ensure customer success. We developed a packaging system to solve the key problems we identified with urethanes being inherently messy and requiring precise mixing and measurement. The instructions are beautifully illustrated and the packaging is designed for maximum recyclability to reinforce Checkerspot's brand built on sustainability.

04

Tools / Objects

Project 04

The Studio Knife

A precision craft knife designed for makers who demand more than flimsy handles and dull blades. Born from years of running prototyping workshops, we set out to solve the frustrations of traditional X-Acto knives, scalpels, and snap-off blades.

It pairs British surgical steel with a CNC-machined brass or stainless steel handle made in California. A tool-free slide mechanism and magnetic blade keeper make blade swaps fast, and the weight and ergonomics are tuned for delicate detail work and heavy cuts alike.

Made in the USA, assembled by hand in Oakland, and built to last a lifetime.

03 — Studio

Mitch Heinrich, founder of What For Studio.
Mitch Heinrich, founder

A small studio with a long view.

what for is a small design consultancy focused on sustainable product development and climate-positive technologies. The team is led by Mitch Heinrich, and includes a network of seasoned professionals organized around the needs of each project. The studio is based in Oakland, California, and works with clients across the United States and abroad.

Based in
Oakland, California
Founder
Mitch Heinrich
Focus
Sustainable product development & climate-positive technology
Status
Select advisory & consulting

04 — Contact

Get in touch.

what for is on pause while the focus is on building Copper’s product and brand. That said, Mitch occasionally takes on advisory and consulting projects with teams who share his values.

Oakland, CaliforniaSelect advisory & consulting

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