When design meets science,
it’s a beautiful thing.
what for is a science-forward design studio. We take on projects positioned to add lasting value for both people and the planet.
Some select projects…
Algae Plastic Records
“Vinyl” has become synonymous with the music format of records. Unfortunately vinyl as a material is one of the worst plastics for the planet. As a music format vinyl records have seen a meteoric resurgence in popularity in the last decade creating a manufacturing bottleneck for new record manufacturing.
Enter: algae based polyurethanes. This material, made by Checkerspot Inc. is derived primarily from algae oil (instead of petroleum) and utilizes a wholly different manufacturing process and supply chain compared to other plastics. As part of the product pathfinding and development work what for did for Checkerspot, we identified this product category as a particularly charismatic use if their material. We developed and proved out the manufacturing process and created dozens of playable records utilizing biocontent as high as 75% for high profile partners and demos.
Laser Protective Eyewear
With high-powered handheld lasers becoming cheap and widespread, pilots face increasing risks from “laser dazzle” during takeoff and landing. Cambium Biomaterials asked what for to translate their novel laser-blocking lens technology into protective eyewear tailored for aviation. The challenge: develop frames using domestically sourced biomaterials.
We led a phased program from proof-of-concept prototypes through validation runs, custom frame design, and production-ready tooling design culminating in a frame that’s both functional and manufacturable in the U.S. The project allowed us to tap into our extended network, bringing in industrial design support from MTRL Objects and prototyping and tooling expertise from trusted partners.
Checkerspot Pollinator Kit
In addition to identifying material applications individually, we proposed to make this biomaterial radically more accessible for designers, product developers and DIY influencers. The result is an award winning material kit that maximizes the number of creatives getting hands-on with this new material and a channel for bottom up innovation.
Everything about this kit is thoughtfully considered to make it as simple and approachable as possible to ensure customer success. We developed a packaging system to solve the key problems we identified with urethanes being inherently messy and requiring precise mixing and measurement. The instructions are beautifully illustrated and the packaging is designed for maximum recyclability to reinforce Checkerspot's brand built on sustainability.
The Studio Knife
A precision craft knife designed for makers who demand more than flimsy handles and dull blades. Born from years of running prototyping workshops, We set out to solve the frustrations of traditional X-acto knives, scalpels, and snap-off blades.
The Studio Knife pairs best-in-class British-made Swann Morton blades with a CNC-machined brass or stainless steel handle manufactured in California. Its tool-free slide mechanism and magnetic blade keeper makes swapping blades smooth and fast, while the weight and ergonomics are tuned for both delicate detail work and heavy cuts.
Made in the USA, assembled by hand in Oakland, and built to last a lifetime.
About
what for is a tiny design consultancy specializing in sustainable product development and climate positive technologies. The team consists of founder and design leader Mitch Heinrich and his network of design and development professionals collected from over 20 years of experience .
Contact
what for is largely on pause while the primary focus is building Copper’s product and brand. That said, Mitch occasionally takes on advisory and consulting projects, partnering with teams who share a strong values fit.